Yesterday I found this YouTube trailer for the 50th Anniversary Edition of A Wrinkle In Time.  I love this book — it’s one of the first books that made me really experiment with science fiction in my own writing — and I love that they’re making a huge effort to promote it again.  But I just found this trailer to be so silly:

What’s up with the music?  Also, it’s funny how the trailer makes it seem like A Wrinkle In Time was the ONLY book that influenced Harry Potter and The Golden Compass and The Giver.

On the other hand, I’m glad that Macmillan is getting with the times and giving this the promotion it deserves — more publishers should be doing campaigns like this.  There’s now a very active Facebook page for the book.  Plus there’s an event at Symphony Space on February 11th that you should definitely check out if you’re in New York City.

Shiny new editions of books are the definitely way to go.  In this era of digital books, special editions are what will keep readers purchasing hard copies for their personal libraries, like music enthusiasts who still purchase records for their vintage turntables. I already have too many copies of A Wrinkle In Time, but I’m pretty sure I’m going to have to own this one too.

I’m also going to have to get a copy of the gorgeous new His Dark Materials omnibus out from Everyman’s Library.  (That’s another series that I perhaps own too many copies of.  But hey, I’m a collector.)  If only Random House or Everyman’s Library would also do a proper marketing campaign for that!  I did find this terrible trailer for the trilogy in general:

Who makes these book trailers, anyway?  Can’t they find a way to make them less cheesy, less 90′s-video-gamey and more sophisticated and intriguing?